A Brisk Walk - Public Health England
Public Health England
Ocean Outdoor challenged agencies to put digital out of home screens at the heart of creativity.
Many people in the UK aren’t as active as they should be. Public Health England uses the power of out of home to encourage people to take a brisk 10 minute walk, offering them time sensitive, healthy rewards which can be redeemed when they reach their destination. This campaign encourages positive behaviour change and also benefits local businesses within a 10 minute radius of the screens.
3rd Place, Interactive Category
Ocean Outdoor Digital Creative Competition 2016
The judges said: “This is great because it encourages people to understand their area, do something quickly and then get a reward. It’s encouraging people to be more active, it’s localised and engages with people. It would be good to activate this when people have time to do things, such as lunchtime."