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The Champions Party


Client:
Bacardi Limited

Brief:
To create a premium and memorable experience for the winners, trade guests and VIPs at The Champions’ Party whilst still communicating Champions Drink Responsibly messaging and creating sharable content for future communications.

Solution:
A party whose 'Latino chic' style tapped into the heritage of both Bacardi and Rafa, as well as the hipster trends of the present day. Our Champions Party took place in a modern villa amid beautiful grounds on the Mallorcan coast. Magical sets acted as seating areas in the villa's gardens and to convey the key CDR messaging, we created a classy, playful and imaginative atmosphere, backdrop to an enchanting and unforgettable experience for all of the guests.