Develop a integrated campaign promoting Bluewater's Summer - packed with live events and fun activities.
'Summer Live' at Bluewater. As we couldn't use examples of actual live activities that'll be taking place at Bluewater over the summer, we had to build excitement another way.
We used funny facial expressions and onomatopoeic words to sum up the impact/ effect that Bluewater will have on people. The split second snap shot of other people's surprise and delight at experiencing 'something' at Bluewater builds intrigue, and makes others want to find out what'll be going on.