The Success-o-meter


Client:
Institute of Chartered Accountants in England and Wales

Brief:
To produce a phone app/game that achieves three things: change sixth form and first year students' misconception that ICAEW and accountants in general are boring; promote accountancy as an exciting career; and position ICAEW as the best possible people to help them achieve a successful career in accountancy.

Solution:
Dream Globe Future Tec - a fictitious company who have created a machine that can predict your future success. (The machine being the phone app itself.) The Success-O-Meter 5000.2 scans your face and produces an answer - your future career, salary and the location. 

Amongst ridiculous answers that heighten ‘sharibility’ are real accountancy roles that demonstrate just how exciting they can be. The photo is modified to suit the level and lifestyle of your career i.e. added wrinkles, fatness, level of tan etc, and can then be registered directly to ICAEW and shared on social networking sites.

By registering your result with ICAEW, you can be in with the chance of winning a prize.