Remember the magic the little you once knew


Develop an integrated campaign promoting Bluewater as the best place to be at Christmas time.


Play on the nostalgia and magic adults once felt at Christmas time – to remind the big kid in all of us, just how wonderful Christmas still is.

We took the old nutcracker story as inspiration – visually it’s enchanting, and musically it’s heart warming. But we needed to give it a modern twist, in keeping with the modern day and Bluewater itself.

Two adults dressed up as a nutcracker soldier and ballerina, front the campaign– they’re the ‘grown-ups’ that Bluewater have reminded just how fun Christmas used to be.