Christmas is...


Bluewater wanted a refreshed Christmas campaign to follow the previous year’s popular and successful Christmas is Here. The campaign needed to communicate the complete range of Bluewater Christmas offers and work well across all media.

We created a stylised, fairytale imagery with enjoyment and wonder at its heart. Because Christmas is not just gifting, fashion, or ice-skating. It’s also the magic that these moments bring to all Bluewater’s guests. Christmas is ticking that last gift off the list. Christmas is finding the perfect party dress. Christmas is showing off your best twists and spins on the ice. Christmas is…