Bursting with brilliant


Bluewater is full of surprising and exciting experiences. It’s this that sets them apart from their competition. To help create strong brand recognition and advocacy, despite a limited media spend, Bluewater needed a copy line and communications platform that described their offer and had enough flex to stretch across all campaigns throughout 2015.

‘Bursting with Brilliant’ was born. The excitement and energy of this statement help Bluewater build anticipation and intrigue, and encourages their guests to explore all the surprising experiences they have to offer. It highlights, just how much consumers can get out of a trip to the shopping centre –whether it’s finding their next fashion favourite, or treating their loved ones to amazing days out along the retail calendar.